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Toyota Inks Founding Sponsorship Deal At Renovated Daytona
Published February 6, 2014
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Toyota VP/Marketing Communications & Motorsports Ed Laukes said that Daytona’s plans to host college football games, soccer and other events was a major draw for Toyota. Daytona and ISC staff first pitched Toyota in November '12. Over subsequent meetings, they worked on design and displays that could be inside the entrance space. Toyota announced its deal today at the Chicago Auto Show, the same place the company in '03 announced plans to enter NASCAR. Toyota also serves as an official partner of the Daytona 500 and will receive official pace car rights in '15.