Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
Upcoming Conferences and Events
NASCAR's New Chase Format Places Greater Emphasis On Wins
Published January 30, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
France said that NASCAR three years ago began discussing an elimination system for its Chase, but it decided that would not do enough to emphasize winning during the first 26 races of the season. As a result, it decided to expand the Chase field from 12 to 16 drivers and make it so that a victory in one of the first 26 races of the season almost assures a driver will make the Chase. It also set up three elimination rounds in the Chase. France is optimistic that the format will attract new fans and elevate interest in the sport, which should translate to increased attendance and TV ratings. He said, "We wouldn’t have done it if we didn’t think the interest level and the ability to bring in new fans that this wouldn’t be a positive thing for that."
For more, see tomorrow's issue of THE DAILY.