Quick Hits....

"It is the new Coke versus Pepsi of Super Bowl ads, and after this, you're going to look at the dairy section in a whole new way" – ABC's Rebecca Jarvis, on Yogurt brands Chobani, Yoplait and Dannon planning to run ads during Fox' Feb. 7 Super Bowl telecast ("GMA," ABC, 1/21).

"I can assure you this will be a very reasonable operational budget. The organizing committee is working very hard to respect the budget limitations" – IOC President Thomas Bach, on the '16 Rio de Janeiro Games (AP, 1/21).

"We will see if we can get one or two songs into the selection, knowing that in the Netherlands it will be seen as a signal we are thinking of them (gays)" – Ruud Bakker, leader of Dutch brass band Kleintje Pils, which performs at Olympic speedskating ovals and may add the song "YMCA" to its selection at the Sochi Games (AP, 1/21).