Foot Locker's Q4 Beats Expectations Penske Renews With Logano, Shell-Pennzoil Pimlico Report Calls For $300M Renovation MTS Centre Getting C$12M In Upgrades Crew Unveil New Gold Uniforms NASCAR Hopes Format Captures New Fans Alabama Football Program Nets $47M-Plus Profit MLB Giants Payroll To Top $200M For First Time As Top Stars Retire, Young Drivers Carry Hope FS1 Developing New TV Shows For Katie Nolan
Brett Yormark Says Nets Consider London "Home Away From Home"
Published January 15, 2014
Yormark said of the Nets becoming a global brand, "I don’t look at it from a business perspective, at least initially. I look at it as, can we build a brand? Can we build a halo around the team that speaks to audiences all over the world? And that's our goal. We advocate being global. … Ultimately, we'll be able to monetize it" ("Countdown," Bloomberg TV, 1/15).