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Brett Yormark Says Nets Consider London "Home Away From Home"
Published January 15, 2014
Yormark said of the Nets becoming a global brand, "I don’t look at it from a business perspective, at least initially. I look at it as, can we build a brand? Can we build a halo around the team that speaks to audiences all over the world? And that's our goal. We advocate being global. … Ultimately, we'll be able to monetize it" ("Countdown," Bloomberg TV, 1/15).