NBPA's Michele Roberts To Earn $1.2M Salary HBO Lands Canelo Alvarez Nats, Astros Denied Palm Beach County Tax Dollars Jon Jones Loses Nike Deal After Brawl Capitals Unveil Winter Classic Uniforms World Cup Of Hockey Set For '16 Liverpool To Expand Anfield 23 Classified Advertisements Bisciotti Defends Ravens' Integrity
Upcoming Conferences and Events
Brett Yormark Says Nets Consider London "Home Away From Home"
Published January 15, 2014
Yormark said of the Nets becoming a global brand, "I don’t look at it from a business perspective, at least initially. I look at it as, can we build a brand? Can we build a halo around the team that speaks to audiences all over the world? And that's our goal. We advocate being global. … Ultimately, we'll be able to monetize it" ("Countdown," Bloomberg TV, 1/15).