SBD/Closing Bell

Seiko Signs Novak Djokovic As Endorser On Heels Of Peugeot Deal

Ahead of Monday's start of the Australian Open, Seiko on Friday announced that it has signed Novak Djokovic to a three-year endorsement deal that will include the tennis player having his own signature '14 watch collection. The watch brand also announced its support for The Novak Djokovic Foundation. This comes after French carmaker Peugeot named Djokovic an int'l ambassador. Peugeot has partnered with Djokovic during a year that also marks the 30th anniversary of its partnership with the French Open (THE DAILY).
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