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Heat, Samsung Agree To Sponsorship That Includes Floor Apron
Published November 26, 2013
“It’s an integrated sponsorship with a good mix of assets,” said Heat CRO John Vidalin. “It has a combination of assets including the apron, some LED signage, promotions, playoff options, and social media activations.” The NBA earlier this year allowed teams to sell the highly visible apron inventory and the Heat now join the Pacers and Raptors as having signed apron deals. Samsung is also one of the NBA's newest league partners, last month signing a reported three-year, $100M deal.