Panini Signs Mariota Card Deal Hublot Signs Borna Coric As Endorser ESPN To Carry NBA D-League Playoffs Tucson, Little Rock Seek Bowl Games NFL Disciplines Browns, Falcons truTV To Air Friday Night Boxing FS1 Gets 2.5 Overnight For NASCAR Curry Signs Deal For Coaching Site CoachUp Joe Gibbs Addresses Brain-Function Issues Of Son Several Teams Speak Out Against Indiana Law
Upcoming Conferences and Events
Heat, Samsung Agree To Sponsorship That Includes Floor Apron
Published November 26, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
“It’s an integrated sponsorship with a good mix of assets,” said Heat CRO John Vidalin. “It has a combination of assets including the apron, some LED signage, promotions, playoff options, and social media activations.” The NBA earlier this year allowed teams to sell the highly visible apron inventory and the Heat now join the Pacers and Raptors as having signed apron deals. Samsung is also one of the NBA's newest league partners, last month signing a reported three-year, $100M deal.