Miller Lite Renews NHMS Sponsorship Hagel Seeks Info On NFL's Military Ties Jaguars President Talks Stadium Upgrades Tweet Pic Of The Day Goodell Vows To Reform Conduct Policy Marriott Will "Review" NFL Sponsorship Oklahoma To Debut Football Uniforms Weekend Plans Crandon Park Tennis Center Expansions In Doubt Huge Early Interest For Royals Playoff Tickets
Upcoming Conferences and Events
Spirits Company Diageo Announces Multiyear NBA Sponsorship Deal
Published November 20, 2013
Diageo VP/PR & Entertainment Marketing Dan Sanborn said that the brand's ad agencies "are already working on new ads playing up the official NBA connection." The Ciroc brand will be designated as "The Toast of the NBA" (ADAGE.com, 11/20).