Delany Supports Freshman Ineligibility NBA BOG Mulls Elongated Schedule Bayern Munich, MSN Sign Media Deal Roc Nation, CAA To Co-Rep Cauley-Stein Cubs Selling Bryant Jerseys For $221 Former Packers PR Dir Passes Away Eugene Surprise Winner For World Outdoors Rogers' Pelley Leaving To Head Euro PGA Tour Classified Advertisements Boston Marathon Sponsor Cautious In Marketing
Upcoming Conferences and Events
Spirits Company Diageo Announces Multiyear NBA Sponsorship Deal
Published November 20, 2013
Diageo VP/PR & Entertainment Marketing Dan Sanborn said that the brand's ad agencies "are already working on new ads playing up the official NBA connection." The Ciroc brand will be designated as "The Toast of the NBA" (ADAGE.com, 11/20).