Foot Locker's Q4 Beats Expectations Penske Renews With Logano, Shell-Pennzoil Pimlico Report Calls For $300M Renovation MTS Centre Getting C$12M In Upgrades Crew Unveil New Gold Uniforms NASCAR Hopes Format Captures New Fans Alabama Football Program Nets $47M-Plus Profit MLB Giants Payroll To Top $200M For First Time As Top Stars Retire, Young Drivers Carry Hope FS1 Developing New TV Shows For Katie Nolan
Spirits Company Diageo Announces Multiyear NBA Sponsorship Deal
Published November 20, 2013
Diageo VP/PR & Entertainment Marketing Dan Sanborn said that the brand's ad agencies "are already working on new ads playing up the official NBA connection." The Ciroc brand will be designated as "The Toast of the NBA" (ADAGE.com, 11/20).