Sprint Ad Featuring Durant Debuts Tonight Newest ESPN "30 For 30" Stars Bad Boy Pistons Pirates Sign Sponsorship With FedEx Ground Dierdorf To Call UM Football Games On Radio Swan Racing Re-Evaluating Team's Future Louisville Signs $40M Deal With Adidas Executive Transactions Herb Kohl Sells Bucks For $550M Rio Increases Budget For '16 Olympics Lexington Mayor Pushing Forward On Rupp Upgrades
Upcoming Conferences and Events
21st Century Fox To Sponsor '14 Special Olympics USA Games
Published November 13, 2013
Fox will devote segments on the games on its news channels and carry vignettes on athletes. "We're excited to tell the story of Special Olympics outside our bubble," Nelligan said. The Games are scheduled to be held June 14-21 in Mercer County, N.J., and are expected to attract nearly 3,500 athletes and around 70,000 spectators.
21st Century Fox set up an employee engagement program around the games and committed to promote them on its Times Square billboard. Fox will make some of its on-air personalities available at Special Olympics events and ceremonies, and Special Olympics athletes will appear on Fox shows.