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21st Century Fox To Sponsor '14 Special Olympics USA Games
Published November 13, 2013
Fox will devote segments on the games on its news channels and carry vignettes on athletes. "We're excited to tell the story of Special Olympics outside our bubble," Nelligan said. The Games are scheduled to be held June 14-21 in Mercer County, N.J., and are expected to attract nearly 3,500 athletes and around 70,000 spectators.
21st Century Fox set up an employee engagement program around the games and committed to promote them on its Times Square billboard. Fox will make some of its on-air personalities available at Special Olympics events and ceremonies, and Special Olympics athletes will appear on Fox shows.