SBD/Closing Bell

Grey Goose Becomes PGA Tour's Official Spirit For Three Years

Grey Goose and the PGA Tour today formally announced a three-year marketing deal that makes Grey Goose the Tour's official spirit. The agreement also covers the Champions Tour and Web.com Tour, with pouring rights at select tournaments across all three series. The vodka brand will have preferred brand status and positioning at all PGA Tour-owned and operated TPC golf facilities, and it will be featured at Tour-hosted client functions (Grey Goose).

Terms of the deal were not available, but the tour’s "official marketing partnerships can range from the low to mid-seven figures annually, depending on the extent of the brand’s media buy and other activation." Among the ad buys to which Grey Goose has committed are PGATour.com, “Inside the PGA Tour” on Golf Channel, and network specials produced by PGA Tour Entertainment (SPORTSBUSINESS JOURNAL, 11/4 issue).
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