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Grey Goose Becomes PGA Tour's Official Spirit For Three Years
Published November 4, 2013
Terms of the deal were not available, but the tour’s "official marketing partnerships can range from the low to mid-seven figures annually, depending on the extent of the brand’s media buy and other activation." Among the ad buys to which Grey Goose has committed are PGATour.com, “Inside the PGA Tour” on Golf Channel, and network specials produced by PGA Tour Entertainment (SPORTSBUSINESS JOURNAL, 11/4 issue).