Grizzlies Swap D-League Franchises Jazz Transfering Ownership To Family Trust Bernie Ecclestone Out As F1 CEO Hooters Back In NASCAR With Hendrick Deal Northwestern Mutual To Sponsor Brewers' Club Deloitte Has Long-Term Deal With USTA Marlins Extend Radio Broadcast Deal USF Set To Extend Stadium Lease Mixed Results For Conference Championship Ratings Patriots' Super Bowl Berth Produces Goodell Subplot
Grey Goose Becomes PGA Tour's Official Spirit For Three Years
Published November 4, 2013
Terms of the deal were not available, but the tour’s "official marketing partnerships can range from the low to mid-seven figures annually, depending on the extent of the brand’s media buy and other activation." Among the ad buys to which Grey Goose has committed are PGATour.com, “Inside the PGA Tour” on Golf Channel, and network specials produced by PGA Tour Entertainment (SPORTSBUSINESS JOURNAL, 11/4 issue).