Sponsorships Up For ING N.Y. Marathon After Hurricane Criticism
Published November 1, 2013
NYRR CEO Mary Wittenberg said "sponsorship is up" for Sunday's ING N.Y. Marathon and "we're going to celebrate ING this year, and
we've just structured a premier partnership … for the next eight years." She added, "Partnership is stronger than ever." The new sponsorship is a "chance
to rethink the entire presentation of the event." Organizers last year received criticism for attempting to
hold the event shortly after Hurricane Sandy before cancelling the race.
However, Wittenberg said they did not lose any sponsorship over that
because "it was an unprecedented time." Wittenberg: "If we could only go
back and have that all happen early in the week and make sure it was so
clear to everyone, we're just here to support the city ("Squawk on the Street," CNBC, 11/1).
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