SBD/Closing Bell

Heineken Extends UEFA Champions League Deal Through '18

Heineken has extended its sponsorship of the UEFA Champions League for three years. The beer brand, which has sponsored the soccer tournament since '05, has agreed to a deal covering the '15-18 events. Heineken is the "first Champions League sponsor to renew beyond the current 2012-2015 term," although adidas has extended its deal as an official supplier. Both parties "declined to disclose financial details" (REUTERS, 10/30).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug