Wasserman L.A. Committee OKs Mayor Signing Bid Contract Danica Patrick Renews Healthcare Partnership DraftKings Breaking Ad Campaign ESPN Adding New College Sports Service Mariners Fire GM Jack Zduriencik 49ers Take Another Image Hit With Brooks Charge Yahoo's Forde Balances CFB, Daughter's Swim Meet Russell Wilson Clarifies Water Comments Dolphins Unveil Sun Life Stadium Renovations
NBA Renews Sponsorship Deals With Sears And Under Armour
Published October 29, 2013
Sears is back "for another year at the promotional partner level and will continue to title sponsor the All-Star Saturday Night Shooting Stars competition." It also "will use NBA experiences as rewards for its Members Only frequency/loyalty program" (SPORTSBUSINESS JOURNAL, 10/28 issue).