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P&G, Kellogg's, Chobani Unveil Sochi Games Athlete Endorsers
Published October 28, 2013
Kellogg's today also unveiled its campaign ahead of the Games, and '14 Team Kellogg's Team USA Athletes include snowboarder Gretchen Bleiler; paralympic alpine skier Heath Calhoun; figure skaters Meryl Davis and Charlie White; ski jumper Sarah Hendrickson; alpine skier Ted Ligety; skeleton racer Noelle Pikus-Pace; paralympic snowboarder Amy Purdy; and freeskier Torin Yater-Wallace. Team Kellogg's Legends include former hockey player Jim Craig and former figure skater Kristi Yamaguchi.
Elsewhere, Chobani released the names of the six U.S. athletes it has signed up for Sochi deals: snowboarder Lindsey Jacobellis, paralympic skier Allison Jones, Skier Hannah Kearney, Wild LW Zach Parise, sled hockey player Rico Roman and para-snowboarder Evan Strong (THE DAILY).