Menu
Closing Bell

P&G, Kellogg's, Chobani Unveil Sochi Games Athlete Endorsers

Procter & Gamble today formally unveiled the '14 Sochi Games athletes who will participate in its "Thank You Mom" campaign, including U.S. skier Lindsey Vonn for Olay, German skier Felix Neureuther and Dutch speedskater Sven Kramer for Gillette, and Russian figure skater Elena Ilinykh for Pantene. The launch is supported by more than 15 P&G brands around the globe. Olay's campaign will prominently feature Vonn; Gillette's also will feature Capitals LW Alex Ovechkin; Head & Shoulders' will feature Penguins C Evgeni Malkin; Bounty's will feature U.S. women's ice hockey player Julie Chu; and Blend-a-Med and Crest campaigns will feature Russian figure skater Alena Leonova and U.S. figure skater Evan Lysacek.

Kellogg's today also unveiled its campaign ahead of the Games, and '14 Team Kellogg's Team USA Athletes include snowboarder Gretchen Bleiler; paralympic alpine skier Heath Calhoun; figure skaters Meryl Davis and Charlie White; ski jumper Sarah Hendrickson; alpine skier Ted Ligety; skeleton racer Noelle Pikus-Pace; paralympic snowboarder Amy Purdy; and freeskier Torin Yater-Wallace. Team Kellogg's Legends include former hockey player Jim Craig and former figure skater Kristi Yamaguchi.

Elsewhere, Chobani released the names of the six U.S. athletes it has signed up for Sochi deals: snowboarder Lindsey Jacobellis, paralympic skier Allison Jones, Skier Hannah Kearney, Wild LW Zach Parise, sled hockey player Rico Roman and para-snowboarder Evan Strong (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2013/10/28/Sochi.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2013/10/28/Sochi.aspx

CLOSE