MSG, SAP Ink Long-Term Technology/Marketing Partnership
Published October 22, 2013
MSG and SAP today announced a long-term technology and marketing partnership, designating SAP as a Signature Partner of the company and giving it year-round brand exposure. SAP will have a prominent presence in the arena, including being the naming partner of the 6th floor Madison Concourse and presenting partner for the venue's "Defining Moments" and "Garden 366" exhibits. SAP also becomes the official social media analytics partner of MSG, the Theater at MSG, the Knicks, Rangers, WNBA Liberty, the Concert Series at MSG and the BNP Paribas Showdown (MSG).
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