Senators Announcing Move Of AHL Affiliate "The Simpsons" Refers To Arnold Palmer 76ers Buy Stake In E-Sports Teams Arnold Palmer Passes Away At Age 87 Vin Scully Goes Out In Style Cowboys To Debut New Restaurant Warriors To Wear '90s Throwbacks This Season Marlins' Fernandez Dies; Team Cancels Game Truck Driver Uses Unique Sponsorship Drive Protesters Gather Outside Panthers' Stadium
David Stern Offers Bullish Comments On NBA Global Games
Published October 18, 2013
CBS' Seth Doane reporting from Beijing noted that "by the end of this season, the NBA will have put together almost 150 of these international games since 1978, their way of building the brand overseas." He also noted NBA viewership in China "grew 30 percent last year." Doane: "The NBA expects to see double-digit revenue growth every year here in China well into the future. Last year, it’s estimated they hauled in around $150 million in China alone" ("CBS This Morning," 10/18).