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David Stern Offers Bullish Comments On NBA Global Games
Published October 18, 2013
CBS' Seth Doane reporting from Beijing noted that "by the end of this season, the NBA will have put together almost 150 of these international games since 1978, their way of building the brand overseas." He also noted NBA viewership in China "grew 30 percent last year." Doane: "The NBA expects to see double-digit revenue growth every year here in China well into the future. Last year, it’s estimated they hauled in around $150 million in China alone" ("CBS This Morning," 10/18).