Manchester United Lands Richest Kit Deal Ever Lions Owner William Clay Ford Passes Away Sights & Sounds From SXSW FiveThirtyEight Website To Launch March 17 ESPN To Air Series On U.S.' Prep For World Cup Cowboys Mount Huge AT&T Letters On Stadium Concussion-In-Sports Doc Makes U.S. Debut Stars Attend UNC-Duke Game Briefs Ganassi Salutes Target For 25-Year Relationship
Upcoming Conferences and Events
David Stern Offers Bullish Comments On NBA Global Games
Published October 18, 2013
CBS' Seth Doane reporting from Beijing noted that "by the end of this season, the NBA will have put together almost 150 of these international games since 1978, their way of building the brand overseas." He also noted NBA viewership in China "grew 30 percent last year." Doane: "The NBA expects to see double-digit revenue growth every year here in China well into the future. Last year, it’s estimated they hauled in around $150 million in China alone" ("CBS This Morning," 10/18).