Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Wheeler Forms New Company For Motorsports Sponsorship Sales
Published October 8, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Wheeler said that Speedway Benefits has not set pricing for national sponsorships. It will split sales revenue among tracks by dividing them into five tiers based on average annual attendance and assigning each tier a percentage of revenue. In addition to sales, the company wants to become a collective buyer of products that all the tracks use like cups and toilet paper. Wheeler said, “We can buy the famous commodity toilet paper and save them 100-120% on that. Whether you’re a track in Minnesota or Florida, what you buy is pretty much the same.”