Rutgers-Army Moves From Yankee Stadium Roger Goodell Gives League Address Desert Dish: Super Bowl Parties Rage On Super Bowl Tix Resale Prices Hit Record Levels Cavs "Quietly" Sought County Funds For Arena Browns Raising Season-Ticket Prices NFLPA To Fight New Personal-Conduct Policy Michaels Won't Focus On Deflategate During SB Fiat Chrysler Airing Three Super Bowl Spots Classified Advertisements
Upcoming Conferences and Events
Wheeler Forms New Company For Motorsports Sponsorship Sales
Published October 8, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Wheeler said that Speedway Benefits has not set pricing for national sponsorships. It will split sales revenue among tracks by dividing them into five tiers based on average annual attendance and assigning each tier a percentage of revenue. In addition to sales, the company wants to become a collective buyer of products that all the tracks use like cups and toilet paper. Wheeler said, “We can buy the famous commodity toilet paper and save them 100-120% on that. Whether you’re a track in Minnesota or Florida, what you buy is pretty much the same.”