Menu
Closing Bell

ESPN Will Not Continue Its Four X Games Events Outside The U.S.

ESPN today announced that it was shuttering its Global X Games property after one year and concentrating instead on its Winter and Summer X events in the U.S. The company said the economics of events in Barcelona, Munich, Foz do Iguacu and Tignes were not sustainable. The announcement brings an end to an expansion of X Games that began two years ago when ESPN turned it into a global property and held a bid process for three new X Games.

ESPN hoped to sell eight to 10 global sponsorships for its four international and two domestic X Games, but it sold only four (Red Bull, Go Pro, Ford and U.S. Navy). The company also ran into significant production costs associated with the event. ESPN said it "remains fully committed to the X Games brand and its full-scale competitions in Aspen, Colorado and Austin, Texas – its newest host city – and we will continue to distribute these premier events around the world."

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2013/10/03/X-Games.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2013/10/03/X-Games.aspx

CLOSE