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ESPN Will Not Continue Its Four X Games Events Outside The U.S.
Published October 3, 2013
ESPN hoped to sell eight to 10 global sponsorships for its four international and two domestic X Games, but it sold only four (Red Bull, Go Pro, Ford and U.S. Navy). The company also ran into significant production costs associated with the event. ESPN said it "remains fully committed to the X Games brand and its full-scale competitions in Aspen, Colorado and Austin, Texas – its newest host city – and we will continue to distribute these premier events around the world."