SBD/Closing Bell

TBS Sees 15% Audience Gain For NL Wild Card Telecast

TBS drew a 3.0 fast-national rating and 4.6 million viewers for last night’s Pirates-Reds NL Wild Card game from 8:00-11:32pm ET, up 15% for both metrics compared to the Cardinals-Braves Wild Card last year, which aired on a Friday afternoon. The telecast was the most-viewed primetime program across all of cable TV, peaking at a 3.5 rating from 9:30-9:45pm. The game earned a 33.7 local rating in Pittsburgh, marking the highest-rated MLB game on record in the market. Cincinnati drew a 16.6 local rating (THE DAILY).
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