U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
Curry To Become Under Armour's Main NBA Endorser, Say Sources
Published September 27, 2013
Meanwhile, UA has tabbed Droga5, N.Y., to "lead creative work on its products for women." Droga5's first work for UA will launch in '14. The agency also is expected to "help the brand's in-house creative team ... on other aspects of its business." The move coincides with Droga5's split with longtime client Puma. UA "considered pitches from three other agencies for the women's business, and works with a number of shops on a project basis" (ADWEEK.com, 9/27).