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Published September 27, 2013
Meanwhile, UA has tabbed Droga5, N.Y., to "lead creative work on its products for women." Droga5's first work for UA will launch in '14. The agency also is expected to "help the brand's in-house creative team ... on other aspects of its business." The move coincides with Droga5's split with longtime client Puma. UA "considered pitches from three other agencies for the women's business, and works with a number of shops on a project basis" (ADWEEK.com, 9/27).