NBA TV, FS Indiana Set Records United Airlines Renews As Arena Sponsor WTA Brussels Open Folds After Three Years NCAA Awards Championship Events Commissioners Discuss NCAA Reform NCAA's Emmert Talks O'Bannon Lawsuit Van Gundy Will Not Broadcast Knicks Game E-Trade Will Not Run Super Bowl Ad IAF: Emmert Says New Structure Possible Kings Lead NBA Teams In Attendance Gains
John Force Ramps Up Strategy To Find New Sponsors, Partners
Published September 12, 2013
“We have to move and we have to move fast,” Force said. “We’ve got to go chasing corporate America. We have to build the brand of John Force Racing and all the drivers, and Hollywood can make that happen.” Force noted a show about him – and his NHRA driving daughters Brittany and Courtney – could be invaluable to finding new sponsors.
“I had raced for 20 years and I would come into the airport and race fans would know who John Force was from ESPN or Speed Channel. Then we get a TV show, and a year later my kids walk out of an airplane and the crowd surrounds them. What happened in a year that took me 20 years?” Force has received offers from a number of networks to carry the '14 show, which will air under a new name.