Several NFL Sponsors To Break TV Ads Around Season Opener
Published September 5, 2013
Bud Light’s new TV campaign, “Dilemmas,” is an evolution of last year's “Superstitions” effort and will document the origins of some fans' superstitions. The spots explore the tension between fans' beliefs that they affect the game and the practicality of continuing their new-found rituals. “All Time” debuted during the preseason, and four new TV spots are skated to air during the regular season, beginning with “Quinoa” this weekend. The spots, created by Translation, N.Y., will include 30- and 15-second versions, each ending with the tagline, “It’s Only Weird If It Doesn’t Work.”
P&G's Tide brand will break an ad during the game that features a clever tie-in with its Super Bowl spot that featured a stain in the likeness of Joe Montana. The same husband-wife pair that appeared in the previous ad returns, he a 49ers fan and she a Ravens fan. In order to get revenge for the wife washing the 49ers jersey to get out the stain, the husband reveals that he has acquired dirty jerseys from many of the NFL teams the Ravens will play this year, with plans to clean them all and wear them every week to root against his wife's team. The ad ends with him holding up a newly clean Broncos jersey.
Other brands breaking creative tonight include Pepsi, Bridgestone, Microsoft, Verizon and Old Spice.