SBD/Closing Bell

Eagles Launch Two-Minute TV Ad Directed At Local Fan Base

Looking to re-invigorate their longtime connection to Philadelphia fans, the Eagles on the eve of the new season are taking the unusual step of launching a two-minute TV ad. The ad represents the initial work from 160over90, the new branding agency for the team. The anthemic creative work, which intersperses cuts of famed Eagles like Chuck Bednarik and Bill Bergey with Philly locales, including the Italian Market and City Hall tower, will debut in the Philadelphia market during Thursday’s NFL Kickoff and continue with asset media and purchased air time, another unusual step for a team ad campaign. There will also be supporting outdoor, transit wraps, print and digital ads. The ad soft-launched today via a new site.
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