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CBS Ends Dispute With TWC, Reportedly Raises Sub Fee To $1.50
Published September 3, 2013
The L.A. DAILY NEWS' Tom Hoffarth writes the deal likely was "expedited by the fact that CBS begins coverage of the NFL on opening weekend Sept. 8, and advertisements had aired warning viewers they could miss those games if the dispute hadn't been resolved." Former CBS Sports President Neal Pilson said, "The NFL is the biggest ratings event in all of television. NFL football is a pretty important property in those cities. The sports audience is passionate, not passive" (DAILYNEWS.com, 9/2).