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Closing Bell

General Motors This Year Returning As A Super Bowl Advertiser

General Motors is "set to rejoin the ranks of Super Bowl advertisers after making a colorful exit from the big event" in '13. GM Cross Brand Communications Manager Ryndee Carney declined to "specify how much ad time the automaker had purchased" for this year's broadcast on Fox. GM is launching 12 new cars and trucks over the next 16 months and Carney said this year's game will "match up perfectly with this barrage of new products." Carney noted last year's game "did not coincide with major vehicle launches" (VARIETY.com, 8/23).

SBJ Morning Buzzcast: April 23, 2024

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SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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