SBD/Closing Bell

General Motors This Year Returning As A Super Bowl Advertiser

General Motors is "set to rejoin the ranks of Super Bowl advertisers after making a colorful exit from the big event" in '13. GM Cross Brand Communications Manager Ryndee Carney declined to "specify how much ad time the automaker had purchased" for this year's broadcast on Fox. GM is launching 12 new cars and trucks over the next 16 months and Carney said this year's game will "match up perfectly with this barrage of new products." Carney noted last year's game "did not coincide with major vehicle launches" (VARIETY.com, 8/23).
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