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WNBA Announces Multi-Brand Partnership With Procter & Gamble
Published July 22, 2013
The brands also "will be featured on WNBA.com and will have courtside signage during nationally televised games." There is "no national media buy." The program "will be activated in six WNBA markets, as well, but the league has not finalized those locations." Terms of the deal were not available (SPORTSBUSINESS JOURNAL, 7/22 issue).