SBD/Closing Bell

Front Row Inks Deal With Army, Navy To Sell Rivalry Game

Front Row Marketing Services has signed a deal with the U.S. Military Academy and U.S. Naval Academy that is "focused on selling the Army-Navy Football Game property." Front Row, a Comcast-Spectacor subsidiary, "will lead and support participating sponsorship sales, partnership evaluation and consulting" for the annual game. Financial terms of the three-year deal were not disclosed (, 7/22).
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