SBD/Closing Bell

Sources: Cowboys, AT&T Close To Deal For Stadium Naming Rights

Sources said that the Cowboys are "in the process of reaching a stadium naming rights deal with AT&T." The framework of the agreement "once centered" on a $25M annual fee, but a source said that the Farmers Insurance deal for L.A.'s stadium and Levi's deal with the 49ers "'re-set' the framework for conversations." The source also said that the naming rights "will go into effect for the 2014 season." It is "not yet known how AT&T will be included in the new name" (, 7/22).
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