SBD/Closing Bell

Standard Chartered Renews Liverpool Shirt Sponsorship Deal

EPL club Liverpool and Standard Chartered have extended their shirt sponsorship deal “for a further two years.” The deal “will run at least through the end of the 2015-16 season and is believed to be worth” at least US$30M. The bank “has been the club’s shirt sponsor since July 2010.” Although Standard Chartered is based in London, “the bank makes almost all its money in Asia, the Middle East and Africa – regions where Liverpool have a large following” (BBC.co.uk, 7/19).
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