Circular Logic: ESPN Releases Ad Promoting Sprint Cup Coverage
Published July 15, 2013
As the cars spin, a narrator says, "When you're in the race for the Chase, you're driving for more than just a shot at a championship. You're driving for a chance to show the world you're not just great. You're one of the greats." The spot was developed by ESPN in collaboration with Wieden + Kennedy, N.Y.