SBD/Closing Bell

Circular Logic: ESPN Releases Ad Promoting Sprint Cup Coverage

ESPN today released a new commercial promoting its upcoming coverage of the final 17 races of the NASCAR Sprint Cup Series season. The spot, "Burnout," shows a series of past championship winners doing burnouts. An image of Richard Petty's circling No. 43 car fades to Bill Elliott's No. 9 and then to Dale Earnhardt's No. 3, Jeff Gordon's No. 24 and Jimmie Johnson's No. 48.

As the cars spin, a narrator says, "When you're in the race for the Chase, you're driving for more than just a shot at a championship. You're driving for a chance to show the world you're not just great. You're one of the greats." The spot was developed by ESPN in collaboration with Wieden + Kennedy, N.Y.
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