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West Virginia Signs 12-Year Multimedia Rights Deal With IMG College
Published July 11, 2013
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IMG will sell WVU’s rights in sponsorship and advertising across TV, radio and digital platforms, as well as in-venue signage and promotions. IMG Audio will manage WVU’s radio network, while the firm will work with West Virginia Media Holdings to develop TV ad inventory on coaches shows and other programming. “WVU now has the opportunity to expand its revenue base by engaging new national sponsors, while building our athletic and university brand,” WVU AD Oliver Luck said. IMG’s WVU sales team will operate out of Morgantown, W.V.