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Barclays Center Honors Sponsors Including Nike, JetBlue, Red Bull
Published June 18, 2013
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Applebee’s took home a prize for best retail promotion. The casual-dining chain drove increased traffic to its five Brooklyn locations with a "Fan of the Game or Night" promo, which awarded gift cards to fans in the arena. Among the supporting elements were POS and Nets garb worn by Applebee's staffers. Best community activation honors went to Red Bull, for its refurbishment of four neighborhood basketball courts. Red Bull signed Deron Williams as an endorser and offered $150 for each Williams assist toward the court renovations. "We’re happy with what we’ve achieved since we opened," said Nets and Barclays Center CEO Brett Yormark, "but not yet satisfied."