U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
Barclays Center Honors Sponsors Including Nike, JetBlue, Red Bull
Published June 18, 2013
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Applebee’s took home a prize for best retail promotion. The casual-dining chain drove increased traffic to its five Brooklyn locations with a "Fan of the Game or Night" promo, which awarded gift cards to fans in the arena. Among the supporting elements were POS and Nets garb worn by Applebee's staffers. Best community activation honors went to Red Bull, for its refurbishment of four neighborhood basketball courts. Red Bull signed Deron Williams as an endorser and offered $150 for each Williams assist toward the court renovations. "We’re happy with what we’ve achieved since we opened," said Nets and Barclays Center CEO Brett Yormark, "but not yet satisfied."