SBD/Closing Bell

Taco Bell Rolling Out NBA BIG Boxes At 6,000-Plus Locations

Taco Bell today is rolling out six different iterations of the NBA BIG Box at more than 6,000 of the restaurant chain's U.S. locations. The boxes collectively feature players from every NBA team, and each is filled with a variety of menu items. Each box also features a QR code that leads fans to a special microsite with exclusive content featuring NBA and "Live Mas" branding, and on which users can watch 60-90-second videos (NBA).

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