Foot Locker Ad Puts Lillard In Spotlight Minding My Business With Ryan Huzjak NCAA OKs Unlimited Meals For Athletes A's Negotiating 10-Year Coliseum Lease Bruins, Celtics Headed In Opposite Directions Selig Praises New Replay System WrestleMania PPV Strong Despite WWE Net Blues Ink Four Postseason Presenting Sponsors Executive Transactions Big East Signs Lease For New HQ
Upcoming Conferences and Events
MLS Inks Sponsorship Deal With Microsoft, Windows 8 Activation
Published May 20, 2013
The deal is for "mid-seven figures annually" and makes Windows 8 the official operating system of MLS. Windows 8 will be "featured on LED signage on MLS’s nationally televised games on ESPN, NBC Sports Network and Univision." The brand also "will be featured as an in-game segment sponsor on the broadcasts" (SPORTSBUSINESS JOURNAL, 5/20 issue).