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Trail Blazers Receive NBA Promo Award For Burgerville Activation
Published May 20, 2013
Burgerville is in its final year of a three-year sponsorship of the team. The promotion "propelled sales" at the chain, which "saw a double-digit increase in customer store visits during the promotional period." Team officials said that the Blazers Burger "became the chain’s second-highest-selling limited-time-offer product in the company’s 52-year history" (SPORTSBUSINESS JOURNAL, 5/20 issue).