Bassmasters Inks Sponsorships With Evan Williams, AutoZone
Heaven Hill Distilleries on Friday announced a deal for its Evan Williams Bourbon brand to be the title sponsor of the '13 Bassmaster Elite Series competition in Waddington, N.Y. The Aug. 8-11 event will be titled the Evan Williams Bourbon Showdown at St. Lawrence River. Evan Williams has previously sponsored other Bassmaster events, including postseason competitions.
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Meanwhile, AutoZone and BASS have reached a deal for title sponsorship of the a Bassmasters-themed TV show. "AutoZone Winning Ways" will debut Sunday on ESPN2 at 8:00am ET (THE DAILY).