Van Wagner Sports Makes Minority Investment In Winik's CineSport
Marketing and sales outfit Van Wagner Sports & Entertainment has made a low seven-figure minority equity investment in CineSport, a New Jersey-based online sports video company. CineSport, founded and run by former NBA exec Gregg Winik, provides video content to many local and national news organizations. Van Wagner in particular will aid in developing an enlarged sales force for the company. Van Wagner execs said they will attempt to package CineSport's online advertising inventory with the battery of offline venue inventory it represents for many teams.
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"That co-mingling of assets and packaging that together is a really interesting prospect," said VWSE President & CEO Cliff Kaplan.