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Cable A La Carte Bill To Be Introduced This Week In Congress

U.S. Sen. John McCain (R-Ariz.) is working on a bill that “would require cable and satellite companies to offer customers the option of buying individual channels, rather than packaged bundles.” The bill is expected to be introduced this week and “is a retread of a bill McCain put forth” in ’06. Sources said that the bill will “take away the compulsory programming license from cable and satellite companies that don’t offer a la carte to consumers.” The bill would also repeal the sports blackout rule that “prevented some stations from airing a major sports game because of low attendance” (ADWEEK.com, 5/8).
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