SBD/Closing Bell

Levi Strauss Will Pay $220.3M For Naming Rights To 49ers Stadium

Levi Strauss will pay $220.3M “to the city of Santa Clara and the 49ers over 20 years” as part of their deal to land the naming rights to the team’s new stadium. The company also has an option of “extending the deal for another five years for an additional $75 million or so.” The total contract is “believed to be at least the fourth highest in NFL history.” The 49ers said that Levi Strauss “beat out 31 other interested companies from around the world mostly by offering the most money” (MERCURYNEWS.com, 5/8).
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