Boston PGA Tour Event Undergoes Name Change Sellout Expected For Manchester Derby USFL Nearing Goal Of $5M In Capital Rain Could Still Affect World Series Southwest Airlines Sponsors Pacers TNT Has Strong Opening Night Ratings Winnipeg, Saskatoon Seeking To Host '19 World Juniors Fanatics To Get Rights To NHL Playoff Apparel Fox Has Best World Series Opener Since '09 Hansen Group Offers To Fund Seattle Arena Privately
MillerCoors' Coors Light Brand To Title Sponsor NHL Stadium Series
Published May 1, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
MillerCoors’ sponsorship of the stadium series is part of the beer company’s seven-year, $375M deal signed with the NHL in February '11, the league’s most financially lucrative sponsorship ever. “Back then, we spoke to MillerCoors about these kinds of major events, events they wanted to own,” said Wachtel. “This is part of that deal.” As the NHL has with the Bridgestone Winter Classic, Wachtel expects to add presenting partners for the Coors Light Stadium Series. Those sponsors will receive assets such as on-ice and camera-side dasherboard advertising. “We’re looking at having four or five presenting partners,” said Wachtel.