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Closing Bell

Buzzer Beaters....

Stella Artois will sponsor the BNP Paribas Tennis Classic in London under the banner "The Houses of Stella Artois," marking the first time the brand "has linked with the sport since its split from the Queen's Club tournament" in '08 (MARKETINGMAGAZINE.co.uk, 5/1).

Mars today announced it will give away one million Snickers Bites if jockey Rosie Napravnik wins the Kentucky Derby on Saturday. The win would be the first by a woman in the race's history (Mars).

Malkin endorsing MoGo flavored mouthguards
MoGo Sport today announced Penguins C Evgeni Malkin will serve as a brand ambassador for the flavored mouthguards company (MoGo).

The Team Jack Foundation recently released a T-shirt featuring the name of Lions DT Ndamukong Suh, with "all proceeds going to support pediatric brain cancer research" (MLIVE.com, 5/1).

The Bills today announced a partnership with Buffalo-based dairy product company Upstate Niagara Cooperative, in which Bison Dip and Intense Milk will become, respectively, the official dip and official milk of the team (Bills).

Apparel company The Antigua Group today announced it has been named uniform supplier for the 17th year for the PGA Tour Travelers Championship, running June 20-23 at TPC River Highlands in Cromwell, Conn. (Antigua).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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