Patriots TE Aaron Hernandez To Endorse Puma's Training Products
Puma today announced a two-year endorsement deal with Patriots TE Aaron Hernandez, who will represent the brand's training category as the first member of the "Puma training team." Hernandez will be featured in Puma's Nature of Performance marketing campaign, attend Puma events, lead special retail programs and offer training tips on the brand's digital outlets. Puma will help work with causes Hernandez is involved with, including outreach in the Hispanic community (Puma).
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