Rockets Take Lead In CSN Houston Talks NBA Helps Promote Nelson Mandela Movie Jimmy Small Named Iowa Speedway President Quick Hits IMG To Represent Golfer Lydia Ko Tweet Pic Of The Day Preakness Stakes Purse Rises To $1.5M Twitter Me This.... Revenue Up For BMO Harris Bradley Center Flames Part Ways With GM Jay Feaster
NBA Set To Tip Off Postseason Ad Campaign With "BIG" Taglines
Published April 10, 2013
The “Now is BIG” ads feature two 30-second spots; one showing Heat F LeBron James as he steals the ball and gets an alley-oop pass to score in Game 7 of the '12 Eastern Conference Finals, the other showing Thunder G Russell Westbrook as he steals the ball and shoots during Game 5 of last year’s Western Conference Semifinals. The campaign runs through June 20 on ABC, ESPN, TNT, NBA TV and across the league’s digital and social media channels.