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NBA Set To Tip Off Postseason Ad Campaign With "BIG" Taglines
Published April 10, 2013
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The “Now is BIG” ads feature two 30-second spots; one showing Heat F LeBron James as he steals the ball and gets an alley-oop pass to score in Game 7 of the '12 Eastern Conference Finals, the other showing Thunder G Russell Westbrook as he steals the ball and shoots during Game 5 of last year’s Western Conference Semifinals. The campaign runs through June 20 on ABC, ESPN, TNT, NBA TV and across the league’s digital and social media channels.