NBPA's Michele Roberts To Earn $1.2M Salary HBO Lands Canelo Alvarez Nats, Astros Denied Palm Beach County Tax Dollars Jon Jones Loses Nike Deal After Brawl Capitals Unveil Winter Classic Uniforms World Cup Of Hockey Set For '16 Liverpool To Expand Anfield 23 Classified Advertisements Bisciotti Defends Ravens' Integrity
Upcoming Conferences and Events
NBA Set To Tip Off Postseason Ad Campaign With "BIG" Taglines
Published April 10, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The “Now is BIG” ads feature two 30-second spots; one showing Heat F LeBron James as he steals the ball and gets an alley-oop pass to score in Game 7 of the '12 Eastern Conference Finals, the other showing Thunder G Russell Westbrook as he steals the ball and shoots during Game 5 of last year’s Western Conference Semifinals. The campaign runs through June 20 on ABC, ESPN, TNT, NBA TV and across the league’s digital and social media channels.