Top Sports Marketing Leaders Discuss Activation Strategies
Published April 4, 2013
ADT Chief Marketing & Customer Officer Tony Wells noted his company is trying to get the sports industry to help introduce its services. Lenovo Exec Dir of North America Marketing David Rabin noted the company last fall launched a promo on FunnyOrDie.com featuring Redskins QB Robert Griffin III and Bears RB Matt Forte around their fantasy football program. He said, “The NFL reaches people eight to 80. Our primary target for consumer business is Millennial. We had the sports property, we know humor resonates with them, so we had to take something of a different tone.” For more from this year’s World Congress of Sports, read the On The Ground blog.
The World Congress concluded today ahead of tonight's Forty Under 40 Awards at the Ritz-Carlton in Naples, Fla. See a closer look at this year's winners.