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Closing Bell

Adidas Offering Sneak Peak Of Shoes Around 117th Boston Marathon

adidas is marking its 25th year as the Boston Marathon's official footwear and apparel supplier by debuting a line of new shoes and gear around the April 15 race. adidas will provide a sneak peak of new models of its adiStar Boost and adiZero Adios Boost shoes, with limited pairs of each available exclusively at the adidas booth within the Boston Marathon Expo. The shoes will then go on sale to the public in the fall. adidas also has a collection of official marathon apparel, including licensed jackets, T-shirts and tights (adidas).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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