Coke Zero Gets Significant Sponsor Position On "College GameDay"
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
YOU LIKE IT
GET IT ALL
ESPN signed Coke Zero to a significant sponsor position on its "College GameDay" football program. The deal marks Coke's biggest position so far on ESPN's college football programming and includes exposure on-air, in digital areas and in ESPN The Magazine. Details about how that on-air exposure will look still are being developed, but ESPN says Coke Zero will activate at each "GameDay" site. Other brands with positions in "College GameDay" include other Atlanta-based companies The Home Depot and AT&T Mobility.
Return to top