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White Sox Video Explains How Rich Luker Influenced Ticket Pricing
Published March 27, 2013
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The three-minute clip features Luker and White Sox Senior VP/Sales & Marketing Brooks Boyer, with Luker remarking, "The pricing plan came directly out of the research. In 20-plus years of doing this kind of research, I've never seen a team do anything that was as direct and responsive to the research and what the fans said as what the Chicago White Sox did with this particular study."