Manchester United Lands Richest Kit Deal Ever Lions Owner William Clay Ford Passes Away Sights & Sounds From SXSW FiveThrityEight Website To Launch March 17 ESPN To Air Series On U.S.' Prep For World Cup Cowboys Mount Huge AT&T Letters On Stadium Concussion-In-Sports Doc Makes U.S. Debut Stars Attend UNC-Duke Game Briefs Ganassi Salutes Target For 25-Year Relationship
Upcoming Conferences and Events
White Sox Video Explains How Rich Luker Influenced Ticket Pricing
Published March 27, 2013
The three-minute clip features Luker and White Sox Senior VP/Sales & Marketing Brooks Boyer, with Luker remarking, "The pricing plan came directly out of the research. In 20-plus years of doing this kind of research, I've never seen a team do anything that was as direct and responsive to the research and what the fans said as what the Chicago White Sox did with this particular study."