SBD/Closing Bell

White Sox Video Explains How Rich Luker Influenced Ticket Pricing

The White Sox today released a video further delving into their recent research work with ESPN Sports Poll Founder and research analyst Dr. Rich Luker exploring the club's attendance and pricing patterns, which manifested themselves in a series of reduced pricing plans for the '13 season. Among the changes is a particular focus around "Family Sundays," with special pricing for the games at $5-15 per ticket and $10 for parking.

The three-minute clip features Luker and White Sox Senior VP/Sales & Marketing Brooks Boyer, with Luker remarking, "The pricing plan came directly out of the research. In 20-plus years of doing this kind of research, I've never seen a team do anything that was as direct and responsive to the research and what the fans said as what the Chicago White Sox did with this particular study."
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug