SBD/Closing Bell

Dr Pepper Snapple Group, Penguins Extend Pouring Rights Deal

Dr Pepper Snapple Group (DPS) today announced a seven-year extension through July '20 of its deal with the Penguins, which includes pouring rights at Consol Energy Center. The deal, in place since '10, includes carbonated soft drinks as well as teas, bottled water, energy drinks, juices and juice drinks. DPS also receives advertising and marketing assets such as radio broadcast mentions, in-venue signs and an annual playoff promotion (DPS).

SELECT MAJOR LEAGUE VENUES AT WHICH DR PEPPER HAS POURING RIGHTS
VENUE TEAM
American Airlines Center** Heat
BBVA Compass Stadium Dynamo
Buck Shaw Stadium Earthquakes
Consol Energy Center Penguins
Cowboys Stadium* Cowboys
FC Dallas Stadium FC Dallas
New Orleans Arena** Hornets
Rangers Ballpark in Arlington** Rangers
Soldier Field Bears
Toyota Center* Rockets
   

NOTES: * = Shares rights with Pepsi. ** = Shares rights with Coca-Cola.
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