Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
ESPN, Current Big East Formally Announce Media Rights Deal
Published March 19, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
ESPN Senior VP/College Sports Programming Burke Magnus said that the deal allows for a limited sub-license to other national broadcasters or RSNs. Big East Commissioner Mike Aresco said a network deal for basketball rights that “dovetails” with the ESPN deal will be announced “in all likelihood next week.” Aresco declined to name the network involved. Meanwhile, he did say the new name for the conference could be determined as early as April.