Three top execs of NFL partners will discuss customer satisfaction and innovation Sunday evening for the league’s owners to start their annual meeting. CBS President & CEO Leslie Moonves, McDonald’s President & CEO Don Thompson and Disney Parks & Resorts Chair Tom Skaggs are scheduled to speak on a panel moderated by journalist Charlie Rose. McDonald's is a new NFL sponsor, and CBS and Disney unit ESPN are key NFL broadcasters. The Sunday evening presentation before the full Monday start of the annual meeting traditionally has featured a solo speaker. Former President Bill Clinton spoke last year and the heads of companies like Google and Goldman Sachs have appeared in previous years, so the panel format is a bit of a departure.
The customer satisfaction subject meshes with the league’s long-standing objective to improve the in-game experience. The annual meeting is scheduled to run through mid-day Wednesday, March 20, at the Biltmore Hotel in Phoenix, featuring a range of competition rules change proposals, updates on league business and review of player health and safety.
