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Closing Bell

Knicks' New Promotion Encourages Special Instagram Hashtag

The Knicks tonight will host their first-ever #InstaKnicks Night in conjunction with a home game against the Thunder. The in-arena and digital activation encourages fans to tag their Instagram images using the #InstaKnicks hashtag for a chance to be featured on the arena's scoreboard and on the team-run KnicksNow.com website during the game.

Also during tonight's game, WildAid and NBA Cares will premiere a PSA featuring Knicks C Tyson Chandler that addresses the issue of illegally traded wildlife products in China. The PSA will air on TNT and NBATV around coverage of the game (THE DAILY).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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